Curriculum Vitae

Career summary

With 17+ years of experience as a designer, I enjoy simplifying complex challenges and setting design teams up for success. I focus on product design, design systems, and design leadership, with a strong background in visual and UI design.

I've led design implementation across multiple platforms and devices, bridging Design and Engineering while leveraging research and user feedback to drive user-centered and business-empowering solutions. Currently Head of Design at JustRelate, defining platform vision and building DesignOps from the ground up.

Experience

Head of Design Dec 2024 – Present

JustRelate Munich, Germany

JustRelate builds B2B SaaS software for Marketing, Sales, and Service teams, trusted by 4,000+ companies across the DACH region:

  • Defined the platform vision that unified a fragmented product suite around JustRelate Home as the central hub, shaping roadmap conversations and go-to-market messaging.
  • Conceptualised JR Coworker as the AI layer on top of the platform: each product surface exposes skills describing what can be done there, and Coworker holds a tool for each — letting it reason over goals and call the right skills across Home and the Builders in sequence, turning intent into autonomous execution across the full marketing OS.
  • Built DesignOps from scratch: design principles, component library foundations, handoff processes, design reviews, and tooling alignment.
  • Unified a team of designers who had been working in silos, establishing a shared practice with common rituals, standards, and ownership.

Senior Product Designer, Design Systems Manager Dec 2021 – Nov 2024

Kaia Health Munich, Germany / Remote

Kaia Health offers digital programs to help people with chronic musculoskeletal pain –including back, hip, and knee pain– and COPD:

  • I was brought to Kaia to help fix inconsistencies in flows and screens as they scale.
  • Kickstarted Kaia's Kinetic Design System, after interviewing key stakeholders and auditing the state of Kaia's brand, apps and websites.
  • Managed a team of 4 developers (2 Android, 2 iOS) and a senior designer to build and maintain the DS.
  • Systematized and built 100% of foundational elements, and the 20% of components that solved 80% of our needs, as well as standardizing high-level patterns.
  • KDS empowered our production teams to reach their product goals even after 2 RIFs.
  • Eventually moved to a Lead/DesignOps role, being in charge of tooling and processes, as well as hiring and mentoring new designers.

Senior Product DesignerNov 2020 - Nov 2021

Globant + Google, Orion Wi-FiRemote

Worked on Area 120's (Google's incubator) Orion Wi-Fi, a connectivity offload service:

  • Worked on 2 dashboard (cellular and wi-fi admins) and a companion app (to self test the wi-fi network quality).
  • Conducted user interviews and leveraged insights into the first market version.
  • Focused on data visualization and customization options for cellular networks admins, as well as venue/wi-fi admins.
  • Ideated and built features to help onboard corporate customers, helping make the service viable.
  • Launched the first real time marketplace for wireless connectivity.

Senior Product designer Mar 2020 - Nov 2020

Globant + Google, Google My Business Buenos Aires, Argentina / Remote

Due to my strength as an end-to-end hybrid designer, i got rotated to work with Google:

  • Worked with Google My Business, on a new service called Small Business Advisors.
  • Worked with high-level definitions of the service and impacted not only on the experience and the visuals of the service, but on the value proposition for the business side.
  • Leveraged Google Standards, their custom implementation of Google Material.
  • Launched and MVP in Q2, and a second iteration in Q3 with great feedback.

Senior Visual designer Sep 2019 - Feb 2020

Globant + Disney, FOX Play Buenos Aires, Argentina / Remote

Worked on migrating FOX Play's Latam streaming platform to Disney's DTCI platform after Disney's acquisition of FOX.

  • Focused mostly on the UI bits, coming with design systems experience, for the web, apps, and smart TV experiences.
  • Balanced DTCI's limitations with FOX brand needs to provide a simple solution while maintaining brand continuity.

Senior Product Designer / Design Systems Feb 2018 - Aug 2019

Globant + Openbank, Openbank Guidelines La Plata, Argentina

Still on Openbank, I led a team of developers, designers, and analysts to build a React and React native based Design system, Openbank Guidelines:

  • Provided a healthy library of components and documentation to help iterate quickly on new features, and give old features a much needed refresh.
  • Empowered Openbank's Design team to quadruple their size.
  • Acquired valuable experience on the banking, e-commerce, fintech, and insurtech industries and I positioned myself as a Design system and DesignOps touchstone within the company.

User Experience & Visual Designer Dec 2017 - May 2018

Globant + Openbank, Insurances La Plata, Argentina

I joined Globant to become part of a large-scale digital products design and development multidisciplinary team:

  • Started on Openbank as part of the Insurances team.
  • Ideated and implemented new insurance offerings, with a friendlier wizard approach that eventually scaled to older offerings.

UX/UI, Web, Graphic & Visual Designer Jun 2009 - May 2017

Self-employed Remote

Throughout 8 years as a freelancer designer, I had to wear several different hats:

  • Worked mostly on Branding and Identity, but would work on anything that a brand needed to support their message: Photography and Videography, Editorial design, Motion graphics, etc.
  • Started doing Web design in 2014, and soon after I had my first Product design project working with FocusFreak on their virtual assistant platform, Virtstart.

Teaching AssistantApr 2007 – Aug 2008

Visual Communication Design - Workshop 1B La Plata, Argentina

I was offered a Teaching Assistant position on the core subject of the VCD career:

  • Got the opportunity to help fellow students and understand teaching mechanics.
  • Working with people with different backgrounds was a great exercise for empathy.

Graphic Design InternSep – Dec 2005

Imprenta OligrafComodoro Rivadavia, Argentina

  • Exploratory internship to understand what Design was all about.
  • Decided to pursue Design as a discipline at University.

Skills

Human skills

  • ☝️Personal: Critical and analytical thinking, Ownership, Curiosity, Fast learning, Problem solving.

  • ✋Inter-personal: Communication, Empathy, Collaboration, Feedback, Conflict resolution, Stakeholder management.

Technical skills

  • 🧭Product Design: Needs analysis, Competitive analysis, Strategy, Canvas, Prioritization, MVP definition, Roadmap.

  • 🛠UX Design: User interviews, Personas, Empathy map, Journey map, Heuristics, Information architecture, User flows, Wireframes, Interaction design, UX writing, Lo-fi prototyping

  • 🪄UI Design: Benchmark, Moodboard, Stylesheet, Component libraries, Hi-fi mockups and prototypes, Motion design, Conversational, Handoffs.

  • 📚Other: Mobile platforms, Accessibility, Responsiveness, Lean, Agile, Design thinking, Product Management, User testing, Design systems, DesignOps, Editorial design, Branding.

Tools

  • 🎯Ideation: Figjam, Miro, Mural, Whiteboard.

  • ✏️Design: Figma, Sketch, Adobe CC, Pen & paper.

  • 📐Prototype and Handoff: Design tools, inVision, Zeplin, HTML/CSS, and a bit of JS.

  • ⚙️Productivity: Google Workspace, Microsoft 365, Atlassian Suite, Slack, Zoom, Loom, Git.

Languages

  • 🇪🇸Spanish: Native

  • 🇬🇧English: Fluent

  • 🇩🇪German: Beginner

Education

Designing InfluenceMar 2024

Nielsen Norman GroupRemote

Product Psychology MasterclassMar – Jun 2023

Growth.DesignRemote

Operating Design SystemsNov 2022

Nathan CurtisRemote

UX/UI DesignSep 2020 – Aug 2021

AcámicaRemote

Cognitive Psychology and User ExperienceApr 2018

Daniel MordeckiBuenos Aires, Argentina

Design Systems Virtual SummitFeb 2018

UXPinRemote

Accio UXAug – Sep 2017

Dev Rock SchoolRemote

Visual Communication DesignFeb 2006 – Mar 2013

National University of La PlataLa Plata, Argentina

Hobbies & interests

  • 🗺I always jump at the opportunity to explore, be it the taco shop that just opened around the corner or taking a hike on top of a glacier.

  • 🌱I try to give back to the Design community by mentoring other designers; helping junior designers get into the industry, mid-weight designers think about their career path, or other senior designers working on design systems and design operations.

  • 📸I am a very visual person and I have a soft spot for photography and videography.

  • 🕹I am a sucker for stories and I think a good story can be found not only in books and movies, but also in shows, videogames, music, you name it!

  • 🎹I enjoy learning to play musical instruments, although I can only say I play piano, guitar, and drums.

  • 🧑🏻‍💻I'm passionate about technology, I stay up to date with tech news and I try to find ways to bring it into my life.

  • 🌍I care about sustainable living and being respectful and responsible with our environment. Even if we get the Mars thing started, we'll still have only one Earth.